Brand Positioning
As a pioneer in building a diversified and sustainable ecosystem, Phu Cuong Group places strong emphasis on listening to and understanding the needs of local communities, while remaining committed to aligning with social values for the shared development of society.
MESSAGES FROM THE CHAIRMAN
From my youth, I carried the dream of building a business with nothing but my own two hands. In 1995, that dream became reality with our first venture in seafood processing. Step by step, we have grown Phu Cuong Group into a diversified conglomerate, now encompassing over 20 member companies across real estate, renewable energy, hospitality, and seafood processing and export.
Looking back, the guiding principle that has allowed Phu Cuong Group to thrive across decades is our philosophy of ‘BUILDING FROM THE HEART.’ Great achievements begin with understanding and empathy. Enduring success requires not only vision and capability but placing the heart at the center of every decision. For us, business exists to serve society — only by truly understanding people’s needs can we create projects that inspire, uplift, and touch lives
Entering a new era of Vietnam’s rise, Phu Cuong Group remains steadfast in its pioneering vision of building a sustainable ecosystem where the economy, people, and regional identity thrive in harmony. At the same time, we continue to strengthen our internal capabilities, expand international partnerships, embrace advanced technologies, and steadily pursue our aspiration to contribute to the development of Vietnam’s national brand.
On behalf of Phu Cuong Group, I would like to sincerely thank our partners and customers for their support and trust over the past 30 years. We look forward to continuing this journey together — a story of connection where businesses, people, and the land grow in harmony and sustainability, for a better future for our community.
Sincerely,
Chairman of Phu Cuong Group
Nguyen Viet Cuong
VISION
To become a pioneering diversified corporation in creating a sustainable ecosystem — where the economy, people, and regional identity develop in harmony.
MISSION
To provide shared benefits for customers, partners, and the community; to build a thriving society and promote sustainable development through high-quality, environmentally friendly products and services that meet the needs of local communities. This mission is reflected in Phu Cuong Group’s distinctive approach:
Delivering products and accompanying customers throughout their entire experience.
Upholding transparency and professionalism in management and operations to safeguard customer interests and consistently enhance their satisfaction.
Creating abundant opportunities for employees to contribute and develop their personal capabilities
Developing projects that harmonize with local culture and address community needs.
CORE VALUES
OUR BUSINESS PHILOSOPHY
For us, ‘from the heart’ means truly listening and understanding people’s real needs. It is about harmonizing the interests of the business with those of all stakeholders within our ecosystem — from employees, partners, and customers to local communities and the natural environment. ‘From the heart’ also embodies a spirit of dedication and integrity, carried through even in the smallest of actions.
Phu Cuong Group was founded during Vietnam’s period of transformation and the era of Đổi Mới. As the economy opened up and encouraged private sector growth, many enterprises were established with aspirations to contribute to national development and affirm their standing. In that context, Phu Cuong Group chose a distinctive path: building the business based on a deep understanding of local needs and a strong focus on social responsibility. Starting in the Mekong Delta — a region where people’s lives still faced many hardships — we came to realize that true and sustainable growth for a business can only be achieved when it advances in harmony with the prosperity of the community.
From these reflections, the philosophy of ‘BUILDING FROM THE HEART’ was formed and has remained our guiding principle for decades. For us, ‘from the heart’ means a spirit of listening and truly understanding people’s needs. It is about harmonizing the interests of the business with those of all stakeholders in the ecosystem — employees, partners, workers, local communities, and the natural environment. ‘From the heart’ also reflects a spirit of dedication and integrity, carried through even in the smallest of actions.
It is about balancing the interests of the business with those of all stakeholders within the ecosystem — from employees, partners, and workers to local communities and the natural environment. ‘From the heart’ also embodies a spirit of dedication and integrity, carried through even in the smallest actions. This philosophy is reflected in how we select our business sectors, approach markets, and develop projects. Each project is not only aimed at economic performance but, more importantly, at improving quality of life, preserving local identity, and creating long-term opportunities for people. Within the organization, the ‘from the heart’ philosophy also serves as a solid foundation for building corporate culture: putting people at the center, fostering learning, and nurturing a spirit of contribution. As we expand into diverse sectors such as real estate, renewable energy and hospitality, the spirit of ‘building from the heart’ remains the guiding thread in every decision — the very element that preserves our distinct identity in a constantly changing business environment. And it is this philosophy that will continue to guide Phu Cuong Group on its journey of exploring and developing new frontiers in the future
30-YEAR LEGACY
1985
Chairman Nguyễn Việt Cường embarked on his entrepreneurial journey in Cà Mau, starting in the seafood procurement and processing industry — laying the first cornerstone of what would later become Phu Cuong Group.
Laid the foundation for the first large-scale seafood export industry after the Đổi Mới reforms, while fostering livelihoods and supporting the aquaculture community in the Mekong Delta
1995
November 1995 – Established Phu Cuong Seafood Processing Enterprise (the precursor of today’s Phu Cuong Group), which grew rapidly in seafood procurement and processing, becoming the first private enterprise in Vietnam to export to multiple countries.
Resilient through the Asian financial crisis (1997) and the global financial crisis (2007–2008), Phu Cuong Group sustained steady export growth even in times of recession. This period also marked a strong expansion, with new investments, the construction of modern facilities, and the acquisition of seafood processing plants — a testament to the Group’s pioneering spirit and long-term vision.
2009
January 2, 2009 – Phu Cuong Group was officially established, marking its transformation into a financial investment group managing more than 20 member companies. This milestone also signaled the beginning of an ambitious strategy to expand into new industries, laying the foundation for a diversified and sustainable growth journey.
Groundbreaking of the 168-hectare Phu Cuong Kien Giang Urban Area in Rach Gia City, marking a breakthrough in developing a diverse ecosystem spanning real estate, commerce, services, tourism, and transportation. As the first costal urban development in the Mekong Delta to blend local identity with modern thinking, the project laid the foundation as a model urban area for the region.
2016
Pioneering into renewable energy with an offshore wind power project in Soc Trang, Phu Cuong Group reaffirmed its commitment to sustainable development while contributing to energy security in the Mekong Delta.
Phu Cuong Group is advancing its real estate development strategy in Ho Chi Minh City, Binh Duong, and the Mekong Delta, with a strong focus on social housing projects for the armed forces. With a target of 10,000 social housing units in Ho Chi Minh City and neighboring provinces, alongside premium commercial projects, the Group aims to elevate the quality of urban living.
2021
In parallel, the Group has commenced two large-scale land reclamation projects — Phu Cuong Hoang Gia and Phu Cuong Phu Quy, covering 170 hectares in Rach Gia City. These developments expand the ecosystem of hospitality, dining, and tourism services, affirming the Group’s pioneering role in shaping modern urban landscapes in the Mekong Delta.
This reflects Phu Cuong Group’s enduring commitment: to align with the national strategy for social housing development, while creating sustainable, harmonious, and enduring urban communities for the future.
2025-2027
PCG focuses on developing social housing, especially for the armed forces in Ho Chi Minh City and Rach Gia, with the goal of building 10,000 units in Ho Chi Minh City, contributing to solving housing for police officers and soldiers.
Developing high-end commercial housing projects in Ho Chi Minh City - Building 10,000 social housing units in Ho Chi Minh City; Building 1,000 social housing units at Ngoc Mai Phu Quoc project, Phu Quoc City, Kien Giang. And other commercial housing projects.
Total charter capital of member companies is 8,300 billion VND. Contributing to the goal of solving social housing for the armed forces, police officers and soldiers of the Ministry of Public Security, Ho Chi Minh City Police, and civil servants.
COMMITMENT TO SOCIAL RESPONSIBILITY
Guided by the principle that “Business exists to serve society,” we embrace the spirit of giving back and honoring our enduring responsibility to our homeland.
Phu Cuong Group places social responsibility at the heart of its mission—committing to foster economic and community development, while safeguarding the well-being and quality of life of its employees and their families.
For decades, Phu Cuong Group has upheld a steadfast commitment to social responsibility. Since 1997, the Group has continuously contributed to charitable causes—ranging from poverty alleviation and school building, to improving infrastructure in the Mekong Delta and caring for Vietnamese Heroic Mothers—leaving a lasting impact on communities across the region.
Phu Cuong Group’s Integrated Ecosystem
Diversified Business, Unified Purpose
The Phu Cuong Group ecosystem is built on the interconnectedness of the Group’s business sectors, contributing to improved quality of life and promoting sustainable development in the regions where it operates. This ecosystem is continually expanding and evolving to meet local needs, adapt to natural conditions, and align with long-term development objectives.
Before making any investment decision, we ask ourselves: How will this project truly improve the quality of life for the local community?”
From real estate to renewable energy, and from large-scale coastal urban developments to community-focused social housing projects, Phu Cuong Group has consistently demonstrated comprehensive and sustainable capabilities, establishing itself as a trusted strategic partner and leading investor in Vietnam.
THE JOURNEY AHEAD
Over decades of growth and expansion, Phu Cuong Group has taken pride in revitalizing promising lands, creating thriving homes, and nurturing cohesive, sustainable communities. The journey ahead is to continue spreading these values—innovating, opening new opportunities, and developing projects that enhance quality of life while preserving local culture and heritage.
For the journey ahead, we have chosen ‘connection’ as our guiding principle. If ‘human-centeredness’ is the root, then ‘connection’ is how that root spreads throughout our organization, into the community, and across every sector we pursue.
Connecting seemingly disparate sectors into a seamless ecosystem.
Connecting the land with sustainable development opportunities.
Connecting people through kindness, understanding, and a spirit of service.
BUILDING FROM THE HEART
THE GUIDING PRINCIPLE BEHIND EVERY DECISION
Address
05 Nguyen Binh Khiem, Sai Gon Ward, Ho Chi Minh City
Phone number
(028) 3911 9933
info@phucuonggroup.com
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